Boundaries Issues Essays - Interpersonal Relationships, Free Essays

Boundaries Issues Essays - Interpersonal Relationships, Free Essays Boundaries Issues Will Darden, Susan Scott, Sarah Pherigo, Joan Lesley Laura Rubio BSHS/335 April 6, 2015 Stephanie Chupein Boundaries Issues A caseworker and client should have boundaries. And these boundaries can be crossed by them in different situations. The relationship is not only about counseling, the boundary can occur when the professionals assume two or more roles at the same time with the client. This may involve the counselor assuming more than one professional role (such as instructor and therapists) or blending a professional and a nonprofessional relationship (such as counselor and friend or counselor and business partner (Corey, G., Corey, Schneider, M., Callanan, P. (2011). There are positives and negatives to every situation. Dual relationships are one of these situations that could have a good or bad outcome. It would depend on the people involved and their values and beliefs. Some examples of this would be if you were to have a sexual relationship with a client or even a former client. Also if you were to become close with a client outside of a professional relationship, for example if you were calling the client and going out to the movies with them. When working in the human service profession you must understand the importance of setting boundaries. One of the most important aspects that a counselor should instill into their work ethics is to build a strong, healthy line of communication and trust in themselves and with their clients. This line of trust will determine if you will have a good working relationship with your client, and that will also determine if the sessions will succeed or will have to be terminated. The professional must understand that mixing a personal and professional relationship with the client could end up in a negative outcome. The purpose of the Code of Ethics is to provide professionals, clients, and others involved with guidelines for making ethical choices in their work. There are ways that a professional can protect themselves in these situations, which would be if they feel that they are getting to close to a client they should talk to someone about it, and ask what steps should be taken to help distance yourself from the client. As a professional we must set boundaries for ourselves, that way we can safeguard ourselves from something like this happening to us.

Fish Weir - Ancient Fishing Tool of Hunter-Gatherers

Fish Weir - Ancient Fishing Tool of Hunter-Gatherers A fish weir or fish trap is a human-made structure built of stone, reeds, or wooden posts placed within the channel of a stream or at the edge of a tidal lagoon intended to capture fish as they swim along with the current. Fish traps are part of many small-scale fisheries around the world today, supporting subsistence farmers and sustaining people during difficult periods. When they are built and maintained following traditional ecological methodologies, they are secure ways for people to support their families. However, local management ethics have been undermined by colonial governments. For example, in the 19th century, British Columbias government passed laws to prohibit fisheries established by First Nations people. A revitalization effort is underway. Some evidence of their ancient and continuing use is found in the wide variety of names still used for fish weirs: fish impoundment, tidal weir, fishtrap or fish-trap, weir, yair, coret, gorad, kiddle, visvywer, fyshe herdes, and passive trapping. Types of Fish Weirs Regional differences are apparent in construction techniques or materials used, species harvested, and of course terminology, but the basic format and theory is the same world-wide. Fish weirs vary in size from a small temporary brush frameworks to extensive complexes of stone walls and channels. Fish traps on rivers or streams are circular, wedge-shaped, or ovoid rings of posts or reeds, with an upstream opening. The posts are often connected by basketry netting or wattle fences: the fish swim in and are trapped within the circle or upstream of the current. Tidal fish traps are typically solid low walls of boulders or blocks built across gullies: the fish swim across the top of the wall at spring high tides, and as the water recedes with the tide, they are trapped behind it. These types of fish weirs are often considered a form of fish farming (sometimes called aquaculture), since the fish can live in the trap for a period until they are harvested. Often, according to ethnographic research, the fish weir is regularly dismantled at the beginning of the spawning season, so fish may freely find mates. Invention and Innovation The earliest fish weirs known were made by complex hunter-gatherers all over the world during the Mesolithic of Europe, the Archaic period in North America, the Jomon in Asia, and other similarly dated hunter-gatherer cultures around the world. Fish traps were used well into the historic period by many groups of hunter-gatherers, and in fact still are, and ethnographic information about historic fish weir use has been gathered from North America, Australia, and South Africa. Historical data has also been collected from medieval period fish weir use in the UK and Ireland. What weve learned from these studies gives us information about the methods of fish trapping, but also about the importance of fish to hunter-gatherer societies and at least a glimmer of light into traditional ways of life. Dating Fishtraps Fish weirs are difficult to date, in part some of them were used for decades or centuries and were dismantled and rebuilt in the same locations. The best dates come from radiocarbon assays on wooden stakes or basketry which were used to construct the trap, which only dates the latest rebuild. If a fish trap was completely dismantled, the likelihood that it left evidence is very slim. Fishbone assemblages from adjacent middens have been used as a proxy for the use of a fish weir. Organic sediments such as pollen or charcoal in the bottoms of traps have also been used. Other methods used by scholars include identifying local environmental changes such as changing sea level or the formation of sandbars that would impact the weirs use. Recent Studies The earliest known fish traps to date are from Mesolithic sites in marine and freshwater locations in the Netherlands and Denmark, dated to between 8,000 and 7,000 years ago. In 2012, scholars reported new dates on the Zamostje 2 weirs near Moscow, Russia, of more than 7,500 years ago. Neolithic and Bronze Age wooden structures are known at Wooton-Quarr on the Isle of Wight and along the shores of the Severn estuary in Wales. The Band e-Dukhtar irrigation works of the Achaemenid dynasty of the Persian Empire, which includes a stone weir, dates between 500–330 BCE. Muldoons Trap Complex, a stone-walled fish trap at Lake Condah in western Victoria, Australia, was constructed 6600 calendar years ago (cal BP) by removing basalt bedrock to create a bifurcated channel. Excavated by Monash University and the local Gundijmara Aboriginal community, Muldoons is an eel-trapping facility, one of many located near Lake Condah. It has a complex of at least 350 meters of constructed channels running alongside an ancient lava flow corridor. It was used as recently as the 19th century to trap fish and eels, but excavations reported in 2012 included AMS radiocarbon dates of 6570–6620 cal BP. The earliest weirs in Japan are currently associated with the transition from hunting and gathering to farming, generally at the end of the Jomon period (ca. 2000–1000 BC). In southern Africa, stone-walled fishtraps (called visvywers) are known but not direct-dated as of yet. Rock art paintings and fish bone assemblages from marine sites there suggest dates between 6000 and 1700 BP. Fish weirs have also been recorded in several locations in North America. The oldest appears to be the Sebasticook Fish Weir in central Maine, where a stake returned a radiocarbon date of 5080 RCYPB (5770 cal BP). Glenrose Cannery at the mouth of the Fraser River in British Columbia dates to about 4000–4500 RCYBP (4500-5280 cal BP). Fish weirs in southeastern Alaska date to ca. 3,000 years ago. A Few Archaeological Fish Weirs Asia:  Asahi (Japan), Kajiko (Japan)Australia:  Muldoons Trap Complex (Victoria), Ngarrindjeri (South Australia)Middle East/West Asia:  Hibabiya  (Jordan),  Band-e Dukhtar  (Turkey)North America:  Sebasticook (Maine),  Boylston Street Fish Weir  (Massachusetts), Glenrose Cannery (British Columbia), Big Bear (Washington), Fair Lawn-Paterson Fish Weir (New Jersey)UK:  Gorad-y-Gyt (Wales), Wooton-Quarry (Isle of Wight), Blackwater estuary weirs (Essex), Ashlett Creek (Hampshire)dRussia:  Zamostje 2 The Future of Fish Trapping Some government-sponsored programs have been funded to blend traditional fish weir knowledge from indigenous peoples with scientific research. The purpose of these efforts is to make fish weir construction safe and productive while maintaining ecological balances and keeping the costs and materials within the range of families and communities, especially in the face of climate change. One such recent study is described by Atlas and colleagues, on weir construction for the exploitation of sockeye salmon in British Columbia. That combined work by members of the Heiltsuk Nation and Simon Fraser University to rebuild weirs on the Koeye River, and establish fish population monitoring. A STEM (science, technology, engineering, and mathematics) education program has been developed (Kern and colleagues) to engage students in the construction of fish weirs, the Fish Weir Engineering Challenge. Sources Atlas, William I., et al. Ancient Fish Weir Technology for Modern Stewardship: Lessons from Community-Based Salmon Monitoring. Ecosystem Health and Sustainability 3.6 (2017): 1341284. Print.Cooper, John P., et al. A Saxon Fish Weir and Undated Fish Trap Frames near Ashlett Creek, Hampshire, Uk: Static Structures on a Dynamic Foreshore. Journal of Maritime Archaeology 12.1 (2017): 33–69. Print.Jeffery, Bill. Reviving Community Spirit: Furthering the Sustainable, Historical and Economic Role of Fish Weirs and Traps. Journal of Maritime Archaeology 8.1 (2013): 29–57. Print.Kennedy, David. Recovering the Past from above Hibabiya - an Early Islamic Village in the Jordanian Desert? Arabian Archaeology and Epigraphy 22.2 (2011): 253–60. Print.Kern, Anne, et al. The Fish Weir: A Culturally Relevant Stem Activity. Science Scope 30.9 (2015): 45–52. Print.Langouà «t, Loà ¯c, and Marie-Yvane Daire. Ancient Maritime Fish-Traps of Brittany (France): A Reappraisal of the Relationship between Human and Coastal Environment During the Holocene. Journal of Maritime Archaeology 4.2 (2009): 131–48. Print. Losey, Robert. Animism as a Means of Exploring Archaeological Fishing Structures on Willapa Bay, Washington, USA. Cambridge Archaeological Journal 20.01 (2010): 17–32. Print.McNiven, Ian J., et al. Dating Aboriginal Stone-Walled Fishtraps at Lake Condah, Southeast Australia. Journal of Archaeological Science 39.2 (2012): 268–86. Print.OSullivan, Aidan. Place, Memory and Identity among Estuarine Fishing Communities: Interpreting the Archaeology of Early Medieval Fish Weirs. World Archaeology 35.3 (2003): 449–68. Print.Ross, Peter J. Ngarrindjeri Fish Traps of the Lower Murray Lakes and Northern Coorong Estuary, South Australia. MSc, Maritime Archaeology. Flinders University of South Australia, 2009. Print.Saha, Ratan K., and Dilip Nath. Indigenous Technical Knowledge (Itk) of Fish Farmers at Dhalai District of Tripura, Ne India. Indian Journal of Traditional Knowledge 12.1 (2013): 80–84. Print.Takahashi, Ryuzaburou. Symbiotic Relations between Paddy-Field R ice Cultivators and Hunter-Gatherer-Fishers in Japanese Prehistory: Archaeological Considerations of the Transition from the Jomon Age to the Yayoi Age. Senri Ethnological Studies. Eds. Ikeya, K., H. Ogawa and P. Mitchell. Vol. 732009. 71–98. Print.

Transformational Leadership Style as a Contributor to Motivation and Research Paper

Transformational Leadership Style as a Contributor to Motivation and Organizational Productivity - Research Paper Example The study involved 21 participants from the Hospital who represented both the directors and employees. The participants were picked at random using a stratified random sampling technique to ensure that each category of the target populations was represented. Quantitative data was collected from the 21 participants using questionnaires. The questionnaires had statements relevant to the relationships under investigation. The participants were supposed to agree or disagree with the statements. The quantitative data collected were analyzed using the SPSS software. The analysis provided descriptive and empirical descriptions of the responses. The findings of the study indicate that there is a strong and positive relationship between independent and dependent variables. In addition, the findings indicate that there is a strong relationship between employee motivation and organizational productivity. ... Improving employee motivation through transformational leadership and other strategies will help an organization to increase its productivity to higher levels. Organizations should equip their leaders with the necessary skills and knowledge in transformational leadership to enjoy its benefits. Despite the effects of transformational leadership on employee motivation and productivity, organizations should consider the internal context and the most likely response from employees to avoid negative effects in some parts of an organization. Employees react differently to changes in an organization especially in leadership and thus an abrupt introduction of transformational leadership may lower the level of motivation in some departments. Introduction Many past researchers have explored transformational leadership and thus, several definitions of transformational leadership exist. Hacker and Robert (2003, p. 3) define transformational leadership as â€Å"the comprehensive and integrated leadership capacities required of individuals, groups, or organizations to produce tran sformation as evidenced by the step-functional improvement.† Leadership is an exchange relationship between the leaders and followers and transformational leadership allows leaders to make their followers develop their sense of self-worth. Hacker and Robert (2003, p. 3) define transformational leaders as those who bring about a positive change in their followers and motivate them to do more than they had intended. Transformational leaders will cause their followers to exceed their traditional level of performance. This kind of leadership allows followers to revise their expectations and perform better than what they thought possible (Bass & Riggio, 2006, p. 4).

The Role of Race to the Caribbean People's Sense of Identity Essay

The Role of Race to the Caribbean People's Sense of Identity - Essay Example 64) are all mixed up, making it almost impossible to give it a single description. And third, as the fight against racial discrimination positively gains ground worldwide, most especially in the land of the whites and as this so-called ‘race ideology’ is increasingly negated by the requirements of globalization. These considerations make ‘race’ an issue to ponder in the Caribbean people’s identity, compelling one to define it in different ways. One way to understand the role of race in the Caribbean peoples’ sense of identity is to group the people based on the main language most people used, as what Safa (1987) did in her article: â€Å"Popular culture, national identity, and race in the Caribbean,† thus the distinction between the Anglophone Caribbean, referring to its English-speaking nations and the Hispanophone Caribbean, referring to its Spanish-speaking nations. ... rly predominant Eurocentric orientation; in the Hispanophone Caribbean, the people’s national identity has remained grounded more on language, religion and other aspects of Spanish culture than on race (Safa, 1987). According to Brodber (1987), this shift in the Anglophone Caribbean’s thinking is greatly influenced by the positive changes in the Euro-American attitudes towards black people during the 1950’s and ‘60s, resulting from the black’s violent struggle against apartheid. This increasing recognition and acceptance of an Afro-orientation by the Afro-Jamaican middle class (the literate class), which traditionally has identified itself only with its European lineage, and the popularization of Afro-orientation primarily through music (e.g. Bob Marley) further broadened the acceptance of the Afro-orientation in the Anglophone Caribbean (pp. 147-149, 156-157). Furthermore, Safa (1987) explains that after achieving their political independence, polit ical expediency left no recourse to the mulatto Creole elite – who identified themselves with European white against their African heritage – but to accept the predominantly black masses of its population as its political constituents. The governing on the basis of white superiority, as how the former colonial society was ruled, will never gain the trust and cooperation of the black masses. Thus, there is the need to favor racial solidarity and to recognize black pride. Given this long waited opportunity, the Afro-orientation, which has long been held and survived in the oral tradition of the black population (the illiterate lower class), unstoppably surges. Today, a greater part of the Anglophone Caribbean regards ‘blackness’ as the symbolism of its nationhood. However, this consensus does not hold true

Jane Eyre as a bildungsroman novel Essay Example for Free

Jane Eyre as a bildungsroman novel Essay Bildungsroman is a novel genre that narrates a hero or heroines process of psychological maturation and focuses on experiences and changes that accompanies the growth of the character from youth to adulthood. The term Bildungsroman was introduced to the critical vocabulary by the German philosopher and sociologist Wilhelm Dilthey (1833-1941), who first employed it in an 1870 biography of Friedrich Schleiermacher and then popularized it with the success of his 1906 study Poetry and Experience (Boes 231). To be a Bildungsroman, the hero or heroine in a novel will experience certain forms of pain or loss that pulls him or her away from either family or home and into the journey of desiring self-identity. At the end of the story the hero or heroine finally succeeds in the society. The plot of Jane Eyre, written by Charlotte Brontà «, generally follows this form. The growth of the main character, Jane Eyre, is distinctively divided into phases by places that she stayed at, starting from her tragic childhood to her final destination as Mr. Rochesters mistress. The changes of emotions and maturation of identities as Jane Eyre goes through her life provide evidence of a Bildungsroman. Through the novel, Jane Eyre grows up, moving from a radical stage to a more pragmatic consciousness (Mickelsen 418). Psychological maturation is a typical trait of Bildungsroman genre. At the beginning, Jane uses the knowledge she learns from the books to defend herself when she is angry: you are like a murderer you are like a slave-driver you are like the Roman emperors!' (Brontà « 8). Her angry and chaotic emotions have built up since she lost her parents and was adopted unwillingly by Mrs. Reed. Jane cannot find her place in this family. Her anger and desperation becomes more intense each time Mrs. Reeds family treats her not as a family member but more like a servant. Janes burst of emotions against her cousin, John, resulted in her being locked ino the red-room and eventually sent to the Lowood School, where she spends the rest of her childhood and the beginning of her adolescence. When Jane is again treated unfairly and libelled by Mr. Brocklehurst, through the support of her patient friend Helen Burns, and kind-hearted Miss Temple, she is able to release her indignation. Jane Eyre experiences a huge emotional transition when she no longer feels like a wanderer but gains a sense of belonging through the care of Miss Temple and  the support of Helen. After Jane finishes her education at Lowood, she applies and becomes the governess of Adele where she will work at Thornfield. At Thornfield, Jane meets Mr. Rochester and experiences the most powerful emotion love. Love makes Jane brave and mature. Her relationship with Mr. Rochester makes her fell confused but respected. She feels psychologically equal with Mr. Rochester when he admits how much he loves her. However, Jane still feels insignificant that she has to depend on Mr. Rochester. The strong emotional conflict between love and shame makes Jane run away from Thornfield and go to Marsh End where she meets St. John. The final emotionally transitional state for Jane Eyre happened when St. John asked her to marry him and go to India to serve as a missionary. Jane strongly refused St. Johns proposal and decided to follow her heart and marry her lover, Mr. Rochester. The story concludes when, Jane Eyre, who is a successful Bildungsroman character, finishes her emotional maturation process. Another significant feature of Bildungsroman is that the character will go through a series of challenges and changes in order to finally achieve complete self-actualization. Jane Eyre undergoes a period which she was called a mad cat, or titled less than a servant in Mrs. Reeds house (Brontà « 9). Deep in her mind, Janestrongly refuses these names; therefore she often hides and reads books in order to educate herself [rep] in order and build up her inner-self. In constructing a sense of inner self, Jane is able to differentiate her identity from the rest of Mrs. Reeds family members. Jane has similar experience at Lowood School where she is incorrectly labelled an interloper and an alien and also harshly, a liar (Brontà « 56). However, Miss Temple and Helen trust Jane which allows Jane to rebuild her point of view and establish new identity. In Janes life, they were the first to acknowledge Janes unique identity. Under Miss Temples protection and guidance, Jane completes her educa tion at Lowood; however, Jane lives more like a shadow of Miss Temple. Jane then later became the governess of Adele in order to break away the image of Miss Temple and create her own. There in Thornfield, she continues to educate herself by painting and reading to build up the real Jane Eyre identity. When Mr. Rochester asks Jane to marry him and gives e her the title of Mrs.  Rochester, [p_voice] it stunned Jane that she will no longer be Jane Eyre but under the name of Rochester. Losing her self-identity frightened Jane and the shadow of class differences and unfairness from her childhood experience affected her and made her leave Mr. Rochester. Later in the story, Jane finds her relatives in Marsh End and sheinherits a considerable amount of money, which makes herreconnect to family. Moreover, her newfound wealth makes her economically independent; these conditions eliminate Janes self-contempt and complete her desired image as an independent woman in society. At the end of the story, she choses to give up her independence and reunite with Mr. Rochester. Indeed, Bildungsromane typically conclude with the protagonist making some choice, thereby confirming that the protagonist has achieved a coherent self The story of Jane Eyre starts from her helpless childhood until the last step of [her] maturity when [she] finally finds self-knowledge (she in the original source is he for it was referring to hero) (Kern 6). After all Jane has experienced, from an adopted orphan to a gentlemens mistress, she finally comes to a successful and independent state which she can make her own decision and will not be restricted by anything. The various challenges during Janes growing process that educate and change her emotions and identities align with the basic definition of a Bildungsroman genre. Although the story of Jane Eyre falls into a fairy tale ending, the novel Jane Eyre functions as a Bildungsroman.

Nietzsche Essay -- Philosophy, On Truth and Lies in a Nonmoral Sense

An Analysis of Nietzsche’s On Truth and Lies in a Nonmoral Sense Friedrich Nietzsche’s On Truth and Lies in a Nonmoral Sense represents a deconstruction of the modern epistemological project. Instead of seeking for truth, he suggests that the ultimate truth is that we have to live without such truth, and without a sense of longing for that truth. This revolutionary work of his is divided into two main sections. The first part deals with the question on what is truth? Here he discusses the implication of language to our acquisition of knowledge. The second part deals with the dual nature of man, i.e. the rational and the intuitive. He establishes that neither rational nor intuitive man is ever successful in their pursuit of knowledge due to our illusion of truth. Therefore, Nietzsche concludes that all we can claim to know are interpretations of truth and not truth itself. Analysis In the first part of his work, Nietzsche asserts that: â€Å"The pride connected with knowing and sensing lies like a blinding fog over the eyes and senses of men, thus deceiving them concerning the value of existence† (Nietzsche 451-452). Here, it seems that Nietzsche is trying to reject any empirical sense of gaining knowledge. For example, I know that I am sitting on a wooden chair because I can see the chair, feel the texture of the wood, touch it, and even smell the aroma of it. But Nietzsche argues that we only perceive the surface of things, and our â€Å"senses nowhere lead to the truth" (Nietzsche 452). This is what Nietzsche meant by using the analogy of our senses being like a â€Å"blinding fog over the eyes† and thus deceiving us on our knowledge about things. But how do we know what is true from what is false? What is truth as opposed to lies? Her... ... something when it fact, we never ask ourselves why we know it. We tend to take for granted what counts the most in this world, that is, knowing ourselves. Human beings think that knowledge of things will lead them to enlightenment. But in reality, it is nothing but an illusion made by man himself to create a kind of path towards success. Those who follow this path will get nowhere close to success, rather, they bring upon suffering along the way, pulling us farther from ourselves. Thus, if only we were aware of this deceptive nature of language and metaphor to that of knowledge, we would come to understand that truth indeed is nothing but a man-made word and is therefore a mere figment of our imagination. The facts do not count, only our interpretations of them. So it seems that Reality then isn’t so far from our dreams, perhaps it’s really the other way around.

Energy Drinks Case Study Essay

Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages Case Study There are new coming items in beverage industry during the mid-2000s, which are energy drinks, sports drinks and Vitamin-Enhanced beverages. These items focus on different flavors, specified consumers, efficient distribution systems, and products innovation in the beverage market. They compete with water, soft drinks, juices, tea, and other common drinks, which are in low prices, good and long history of brand reputation, easy to accept the taste. From 2005 until now, alternative beverages grow fast and take more and more market share in the whole world beverage market. The main alternative beverages companies are Coca Cola, PepsiCo, Red Bull and Hansen Natural Corporation. Energy drinks, spots drinks, and vitamin-enhanced beverages use many strategies to find a good position in the beverage industry in the Global market, which also give us some ideas about how to operate beverage companies. Firstly, alternative beverages take the action via wider product selection, better product quality, good delivery system to gain sales and market share. For example, PepsiCo develops 12 flavors of Amp Energy drinks and 28 varieties of SoBe vitamin-enhanced drinks (Gamble, 2010, p. C-83). Again, PepsiCo, Coca-Cola through their own soft drinks distribution channels to deliver energy drinks at the same time, which reduce much time and cost. Secondly, energy drinks take big actions to enter emerging market opportunities, like most Asia countries and South America. For example, alternative beverages take 31. 5% market share in Asia-Pacific in 2009 (Gamble, 2010, p. C77). Thirdly, Energy drinks, spots drinks, and vitamin-enhanced beverages try to acquire or merge with other small companies to strengthen market standing and competitiveness. For instance, PepsiCo has a multiyear distribution agreement with Rockstar to distribute Rockstar energy drinks in the United States and Canada (Gamble, 2010, p. C-83). Coca-Cola also has a multiyear distribution agreement with Hansen Natural Corporation to distribute Hansen’s Monster energy drink in some areas of the United States, Canada, and six European countries (Gamble, 2010, p.C-84). SWOT Analysis Strengths| Weaknesses| * Healthier than traditional soda. * Global brands * New product development * Strong manufacturing and distribution capabilities * Strong support of parent company| * High price * Consumer limitation| Opportunities| Threats| * Growing demand for healthy drinks * High growth developing markets * Cost reduction measures| * Traditional drinks competition which includes price and taste * Regulations and law * Health risks * Environment problem * New entrents|. To solve weaknesses and threats, alternative beverages industry companies set up business models to match the customer value and gain profit. Firstly, Energy drinks, sports drinks, and vitamin-enhanced beverages companies develop many different flavors to match different customers’ taste. Second, these companies also focus on different customers’ demands. Third, they sell products in many different locations, not only supermarkets, but also convenience stores and vending machines around every corner, which give convenient service to customers. Fourth, alternative beverage companies always try to follow the state law and regulations. Try to avoid risk ingredients. Fifth, to pretend the health risk, some companies placed warnings on their products labels. Sixth, because many people and organizations are focus on environment issues, alternative beverages’ plastic bottles and cans are really concern by these people. To solve this problem, beverage companies recycle plastic bottles and cans to keep pollution away. I also have some recommendations to alternative beverage companies to grow bigger and faster in the global market. First, try to make innovation on the local taste in different countries. Do research on people’s taste in various countries. McDonald’s is a good example in promoting global market. McDonald’s knows Indian people don’t eat beef and pork and love spicy food, so McDonald’s over there never have any product with beef or pork but with more spicy taste. Again, don’t put sensitive ingredients in the drinks. People are more curious about health and drink ingredients. Many organizations are strict with it, too. Try to produce healthier and more nutritious drinks to the market. Moreover, drinks’ function attempts to everyone, but not only for a small group of people. Nowadays, teenage boys always buy energy drinks, people who do sports, fitness, or other strenuous activities bought sports drinks; adult consumers are interested in buying vitamin-enhanced beverages (Gamble, 2010, p. C-77). What I recommend is alternative beverage companies should develop beverages suitable for most people. White collar can drink energy drinks; sports people also suitable to buy some kinds of vitamin-enhanced beverages. Additionally, don’t publicize the function too powerful. Some alternative drinks have some special effects, but not like what the advertisement said. If the company wants to operate for a long time running, it should be honest and act in good faith. Last but not least, incumbents of alternative drinks use strong brand preferences, high degrees of customer loyalty, significant cost advantages to keep new entrants out of the market. References: Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-77. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-79. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-83. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting & Executing Strategy. p. C-84.